ABOUT SHORTY ROSSI
Shorty Rossi, grew up in two different worlds – one a middle/upper-class almost completely white suburban neighborhood of Los Angeles with his dwarf parents and the other in Nickerson Gardens Housing Projects in Watts, a section of South Central Los Angeles, where he lived with a family friend to avoid conflict at home. By the age of 15, Shorty was living on his own.
When he was 18 years old, he was involved in a gang-related shooting and convicted of several felonies. He was sent to a youth facility and later to Folsom State Prison to serve a total sentence of 10 years, 10 months and 10 days. While in prison, Shorty turned his life around, and by the time he was released, he was determined to make something better out of his life.
Looking to make a fresh start, Shorty turned to entertainment jobs and soon learned he could earn lucrative gigs as a little person. Shorty landed his first job in show business at Universal Studios Hollywood as “Alvin” for an Alvin and the Chipmunks stage show. Since then, he has appeared in several commercials and worked on several movies such as “The Grinch” with Jim Carrey; “The Kid” with Bruce Willis; “Call Me Clause” with Whoopie Goldberg; and “ShowTime” and “Daddy Day Care” with Eddie Murphy, among others. He’s appeared on dozens of TV shows and has performed live in theatre for years.
In 2000, Shorty founded his own company, Shortywood Productions, to provide and manage little people entertainers for all types of shows, private parties and corporate events. But, Shorty has a special passion that’s been a major part of his life since he was a teenager — championing the cause of pit bulls. Shorty has owned pit bulls since he was 14 and credits them with “saving his life” for being such loyal companions through some of the roughest times. Because of this, Shorty took on another huge endeavor, forming Shorty’s Rescue, which rescues, rehabilitates and places neglected and abused pit bulls in loving, nurturing homes throughout the United States and Mexico.
In 2009 Shorty teamed up with Animal Planet to do a reality show called Pit Boss about his talent management company and pit bull rescue. His show aired for 6 seasons on the network and created a huge platform for his cause.
Prior to the Covid-19 pandemic, Shorty had been on tour for several years promoting breed awareness, fighting BSL (Breed Specific Legislation), fighting for Animal Rights, sponsoring Spay and Neuter clinics, promoting his book “Four Feet Tall and Rising,” Motivational and Keynote speaking and promoting his cigar line. His tour had brought him to almost every state in the USA, all over Mexico, Nicaragua, Costa Rica, Panama, Peru and Argentina.
More recently, Shorty has been working to expand the services offered by Shorty’s Rescue with a new mobile clinic. In partnership with local governments and the community, Shorty’s Rescue mobile clinic offers free vet care including spay/neuter, wellness exams, flea/tick treatments, and vaccines. To help fund these efforts, he started a Shorty’s Rescue Pet Store in Mexico selling common pet items, which gives back by providing free dog food for animals needing help in the community. Finally, Shorty has also expanded the rescue’s reach by creating a program called “Geisha’s House” which is a network of foster homes throughout Mexico and the United States.
Shorty loves cigars, wine and relaxing with friends and his own pit bull family.
BOOK A SPEAKING ENGAGEMENT
If you want to book Shorty Rossi for a speaking engagement or appearance for your next event, please email Shorty Rossi at [email protected]
SHORTY BY THE NUMBERS
In partnership with PrestonSpeaks.com
BRAND OPPORTUNITIES
BRAND AMBASSADORSHIPS
Brand ambassadorships are long-term partnerships in which Shorty Rossi represents your brand as an influencer ambassador. Unlike a single brand sponsored influencer action (i.e. a single sponsored social media post), ambassadorships better represent to our followers the authentic relationship we have with a brand as we put our reputation on the line and share knowledge about the company, its products, and how we use the product in our daily lives. This results in more value to the brand by receiving repeated and consistent brand exposure over time to our audience of pet parents from a trusted source.
Brand ambassadorships can be customized to fit the needs of a brand and its budget. This could include any of the brand opportunities outlined in this document or any ideas from the brand not mentioned. At a minimum, most ambassadorships will include a certain number of social media posts each month as the foundation of the partnership.
AVERAGE COST: 6 months or 12 months exclusively please contact us for pricing
BRAND AMBASSADORSHIPS
Brand ambassadorships are long-term partnerships in which Shorty Rossi represents your brand as an influencer ambassador. Unlike a single brand sponsored influencer action (i.e. a single sponsored social media post), ambassadorships better represent to our followers the authentic relationship we have with a brand as we put our reputation on the line and share knowledge about the company, its products, and how we use the product in our daily lives. This results in more value to the brand by receiving repeated and consistent brand exposure over time to our audience of pet parents from a trusted source.
Brand ambassadorships can be customized to fit the needs of a brand and its budget. This could include any of the brand opportunities outlined in this document or any ideas from the brand not mentioned. At a minimum, most ambassadorships will include a certain number of social media posts each month as the foundation of the partnership.
AVERAGE COST: 6 months or 12 months exclusively please contact us for pricing
A sponsored social post is a post on an influencer’s social media channel in which the influencer has received brand compensation. The benefit of a sponsored post to a brand is that they know with certainty that the influencer will post about their product, they know the write-up will be favorable, and they can have some input into the content of the post to make sure it fits with their brand and objectives. To make sure the brand receives the most benefit and that the influencer’s credibility is not diminished, it is important to make sure the brand and influencer are a good fit and the influencer truly likes the product.
An additional add-on to a sponsored social post is a giveaway. A giveaway is when an influencer is given a specific number of a brand’s products to give to their followers in the form of a contest. The influencer promotes the contest and asks followers to enter. The benefit to the brand is that followers who enter can be required to share certain information (i.e. email) and each contestant has taken an action showing an interest in the product so may be more likely to make a purchase
AVERAGE COST: Please contact us for pricing
SHORTY’S APPEARANCES
PET INDUSTRY EVENTS
Tap for more infoPET INDUSTRY EVENTS
These are events attended primarily by pet store owners, but also by pet industry press and influencers. The exhibitors are mostly pet brands making sales to pet stores, while also hoping to receive press/influencer coverage. At these types of events Shorty Rossi usually attends as press/influencer to network with brands and learn about the newest products. A great marketing opportunity during these events is to have Shorty do a campaign during the event targeted at press/influencers and/or buyers.
CONSUMER EVENTS
Tap for more infoCONSUMER EVENTS
These are events attended by pet parents. The exhibitors are often pet brands, pet rescues, or home product companies. These usually include consumer pet expos and consumer home shows. At these types of events Shorty Rossi would have his own booth and work with sponsoring brands to hand out their product/information/coupons, or share a booth with a sponsoring brand to help support their efforts.
BRAND TOURS/TRIPS
Tap for more infoBRAND TOURS/TRIPS
These are events attended by one or more pet industry influencers and hosted/sponsored by a single brand. These could include influencer tours of a pet brand’s headquarters/manufacturing facility, an educational event soft-selling the brand and its products, or events a pet brand plans to attend in which they want influencer involvement.
SHORTY’S APPEARANCES
PET INDUSTRY EVENTS
Tap for more infoPET INDUSTRY EVENTS
These are events attended primarily by pet store owners, but also by pet industry press and influencers. The exhibitors are mostly pet brands making sales to pet stores, while also hoping to receive press/influencer coverage. At these types of events Shorty Rossi usually attends as press/influencer to network with brands and learn about the newest products. A great marketing opportunity during these events is to have Shorty do a campaign during the event targeted at press/influencers and/or buyers.
CONSUMER EVENTS
Tap for more infoCONSUMER EVENTS
These are events attended by pet parents. The exhibitors are often pet brands, pet rescues, or home product companies. These usually include consumer pet expos and consumer home shows. At these types of events Shorty Rossi would have his own booth and work with sponsoring brands to hand out their product/information/coupons, or share a booth with a sponsoring brand to help support their efforts.
BRAND TOURS/TRIPS
Tap for more infoBRAND TOURS/TRIPS
These are events attended by one or more pet industry influencers and hosted/sponsored by a single brand. These could include influencer tours of a pet brand’s headquarters/manufacturing facility, an educational event soft-selling the brand and its products, or events a pet brand plans to attend in which they want influencer involvement.
SOCIAL MEDIA TAKEOVERS
The idea of a social media takeover is to create the perception that the brand’s social media channel(s) have been handed over to a particular influencer for a specific amount of time.
During a media takeover, all posts from the brands social media channel would appear to come from a particular influencer. The benefit to the brand is to receive additional credibility from the influencer (who will likely share on their own social channels), to help the brand grow their social media following, and to provide fresh quality content that will grab attention
AVERAGE Cost: Please contact us for pricing
OTHER OPPORTUNITIES
EMAIL BLASTS
According to a 2019 Adobe email usage study, Americans check their personal email two-plus hours a day. With our list of 70,000 pet parents across the United States, we can send your message directly to the email inbox of consumers most likely to be interested in your product.
AVERAGE COST: Please contact us for pricing
VIDEO
Videos have become the most popular and engaging type of posts on social media. In partnership with your brand, we can create videos that showcase your product in innovative ways that increase awareness of your product and its benefits to consumers.
AVERAGE COST: Please contact us for pricing
TWITTER PARTIES
A Twitter party is a virtual event on Twitter with a scheduled beginning and ending time led by an influencer with the help of fellow influencers. In partnership with a brand, an influencer leads a conversation and activities with a branded hashtag that is used by all attendees of the party on each of their Twitter posts. The party is promoted beforehand, but the hashtag also serves to engage and bring-in additional participants as the growing number of branded posts ripple across the Twitter platform. Also, the number of total posts with this branded hashtag serves as an easy way to measure the impact of the event.
AVERAGE COST: Please contact us for pricing
SPAY & NEUTER CLINICS
Our monthly free spay/neuter clinics provides much needed veterinarian services to the underserved in our community
EVENTS
Rescue events allow us to build a stronger community of supporters and raise funds for operations. Sponsor brands can have their products/information given and promoted to attendees.
RESCUE CENTER
We rescue, rehabilitate and rehome bully breeds at our new rescue center in La Mision, Baja California, Mexico.
SHORTY’S RESCUE SPONSORS
FOR QUESTIONS AND MORE INFO
MAILING ADDRESSS:
DEADWOOD, SOUTH DAKOTA
Shorty’s Rescue
P.O. Box 674
Deadwood, SD 57732
EMAIL ADDRESS:
